Why Martha Stewart Developed a New CBD Product Line

I am sure from the title of this article you can guess what Martha Stewart has been up to. Here we will discuss why Martha Stewart developed a new CBD product line.

I think we can all agree that this icon is a household name. Born August 3, 1942 (do the math, she’s 78!), Martha Stewart has had a varied career as a businesswoman, writer/author, television personality, caterer, stockbroker, and model.

Currently, she is working on ideas for her HGTV show on outdoor projects and gardening, her QVC clothing line, and her newest venture, CBD.

Martha Stewart and CBD

Stewart’s interest in CBD stemmed from her experiences using CBD-infused products for wellness. She also used it on her French bulldog for his anxiety as well as for a foot injury that she incurred. Stewart claims it helps her sleep and takes half a dropper of the blood orange or Meyer lemon tinctures before bed.

Leveraging her brand and reputation as a lifestyle guru, she sought to create high-quality CBD products that appeal to consumers interested in wellness and natural remedies.

Martha Stewart’s Partnership with Canopy Growth

In 2019, she announced her partnership with Canopy Growth Corporation, a Canadian cannabis company. Together, they aimed to develop CBD products for humans and animals. CBD, or cannabidiol, is a non-psychoactive compound derived from the cannabis plant known for its potential therapeutic effects.

Overall, Martha Stewart’s foray into the CBD market represents a convergence of her entrepreneurial spirit, passion for wellness, and interest in exploring emerging consumer trends.

Background information on Canopy Growth

Canopy Growth, based in Smith Falls, Ontario Canada,  is one of the largest cannabis companies globally and has played a significant role in shaping the cannabis industry. It was founded in 2013 and quickly grew to become a major player in the market.

Strategic Partnership:

The company secured a significant investment of CAD 5 billion from Constellation Brands, a leading alcoholic beverage company, in 2018. This partnership helped Canopy Growth expand its operations, research, and development efforts.

Canadian Cannabis Legalization:

Canopy Growth has been at the forefront of Canada’s legal cannabis market. It was one of the first licensed producers in the country and played a pivotal role in shaping the regulatory landscape for recreational and medical cannabis.

International Expansion:

Canopy Growth has been actively expanding its operations globally. It has established subsidiaries and partnerships in various countries, including Germany, Australia, Brazil, Colombia, and the United States, to tap into international cannabis markets.

Medical Research and Innovation:

The company has invested in research and development to explore the medical potential of cannabis. Canopy Growth has partnered with healthcare professionals, universities, and research institutions to conduct studies on the therapeutic benefits of cannabinoids.

Product Portfolio:

Canopy Growth offers a diverse range of cannabis products, including dried flowers, oils, soft gels, beverages, edibles, and vape products. They have developed several brands to cater to different market segments and consumer preferences.

Canopy Growth is passion-driven and has a reputation for getting it done – from product to market.

Storz & Bickel GMbH & Co. KG, one of its companies, sells medical equipment. Spectrum Therapeutics is a part of Canopy which specializes in healthcare, trains medical professionals, carries out clinical studies, and disseminates information on cannabis to the general public.

Additionally, Canopy Growth operates several retail locations across Canada (under the Tweed), and is renowned for offering high-quality goods and outstanding customer service.

In the past, they have partnered with Snoop Dogg (Leafs by Snoop), Seth Rogen, DNA Genetics, Green House Seeds, and Constellation Brands, and now they have a new partner – Martha Stewert.

It’s important to note that the cannabis industry is rapidly evolving, and there may have been new developments or highlights regarding Canopy Growth since my last update. I recommend referring to the latest news, official company announcements, and financial reports for the most current information on Canopy Growth.

Martha Stewart Line

The Martha Stewart CBD line officially launched in September 2020, featuring CBD-infused wellness products, including gummies, soft gels, and oil drops. These products were marketed as offering potential benefits such as stress relief, relaxation, and overall well-being.

Martha chose to work with Canopy Growth because she was impressed with their process – taking science and medical approaches – in delivering a top-notch quality product while keeping them affordable for buyers.

Final Thoughts

Martha Stewart is synonymous with fashion, cooking, household brands, and gardening. It is easy to see how she can apply her signature flair, knowledge and attention to detail to her products, the beautiful packaging, and exquisite flavours.

Here are a couple of fun facts:

• The delicious gummy? Martha tried 20 different flavours before she settled for the final 6.
• Each fruit on the package is custom hand-drawn in a watercolour style – no stock images for her!
• Her tagline?  “Find Your Inner Martha”

What do you think of Martha’s latest venture? Will you give them a try or stick with the brand you are currently using? Please share your comments below.

FDA Disclosure
Medical Disclaimer