CBD and Martha Stewart – the Newest ‘CBD Kid’ on the Block

I am sure from the title of this article you guessed who the newest CBD Kid on the Block is!

I think we can all agree that this icon is a household name. Born August 3, 1942 (do the math, she’s 78!) She has had a varied career as a businesswoman, writer/author, television personality, caterer, stockbroker, and model.

Currently, she is working on ideas for her HGTV show on outdoor projects and gardening, her QVC clothing line, and, of course, her newest venture, CBD.

Martha is not without experience when it comes to CBD; she used it on her French bulldog for his anxiety as well as for a foot injury that she incurred. She also claims that it helps her sleep and takes half a dropper or so of the blood orange or Meyer lemon tinctures before going to bed.

As a passionate industry leader, she expanded her interest in CBD and spent time researching as much as she could. On September 10th of this year, she launched her CBD line of products including gummies, CBD oil tinctures, and softgels. She says her target purchasers are anyone who is looking for wellness products, regardless of age.

Partnership with Canopy Growth

Stewart announced a partnership with Canopy Growth, a Canadian cannabis company, in February 2019 to deliver a pure CBD product—premium CBD isolates—combined with gourmet flavours and products she keeps in her own kitchen. She took a hands-on approach from the very beginning, right down to the packaging.

The collaboration aimed to leverage Martha Stewart’s expertise in consumer products and lifestyle branding to create a range of CBD-infused products for both humans and animals.

Canopy Growth Highlights

Canopy Growth, based in Smith Falls, Ontario Canada,  is one of the largest cannabis companies globally and has played a significant role in shaping the cannabis industry. It was founded in 2013 and quickly grew to become a major player in the market.

Background information on Canopy Growth

Strategic Partnership:

Canopy Growth secured a significant investment of CAD 5 billion from Constellation Brands, a leading alcoholic beverage company, in 2018. This partnership helped Canopy Growth expand its operations, research, and development efforts.

Canadian Cannabis Legalization:

Canopy Growth has been at the forefront of Canada’s legal cannabis market. It was one of the first licensed producers in the country and played a pivotal role in shaping the regulatory landscape for recreational and medical cannabis.

International Expansion:

Canopy Growth has been actively expanding its operations globally. It has established subsidiaries and partnerships in various countries, including Germany, Australia, Brazil, Colombia, and the United States, to tap into international cannabis markets.

Medical Research and Innovation:

Canopy Growth has invested in research and development to explore the medical potential of cannabis. The company has partnered with healthcare professionals, universities, and research institutions to conduct studies on the therapeutic benefits of cannabinoids.

Product Portfolio:

Canopy Growth offers a diverse range of cannabis products, including dried flower, oils, soft gels, beverages, edibles, and vape products. They have developed several brands to cater to different market segments and consumer preferences.

Canopy Growth is passion-driven and has a reputation for getting it done – from product to market.

Storz & Bickel GMbH & Co. KG, one of its companies, sells medical equipment. Spectrum Therapeutics, a part of Canopy that specializes in healthcare, trains medical professionals, carries out clinical studies, and disseminates information on cannabis to the general public.

Additionally, Canopy Growth operates a number of retail locations across Canada under the name Tweed, which is renowned for offering high-quality goods and outstanding customer service.

In the past, they have partnered with Snoop Dogg (Leafs by Snoop), Seth Rogen, DNA Genetics, Green House Seeds, and Constellation Brands, and now they have a new partner – Martha Stewert.

It’s important to note that the cannabis industry is rapidly evolving, and there may have been new developments or highlights regarding Canopy Growth since my last update. I recommend referring to the latest news, official company announcements, and financial reports for the most current information on Canopy Growth.

Martha Stewart Line

Martha chose to work with Canopy Growth because she was impressed in their process – taking science and medical approaches – in delivering a top-notch quality product while keeping them affordable for buyers.

Products in Martha Stewart’s line include gummies that are being touted as the ‘best,’ offering gourmet flavours of kumquat, blood orange, raspberry, and huckleberry, with 10mg of CBD per gummy.

In addition to gummies, the product line includes Broad-Spectrum Topicals (Superstrength, De-Stress, Sleep, Recover), peppermint-flavoured CBD Isolate Oil Drops, and Softgels. You can also purchase a gummy gift pack and bundles for savings.

Final Thoughts

Martha Stewart is synonymous with fashion, cooking, household brands, and gardening. It is easy to see how she can apply her signature flair, knowledge and attention to detail to her products, the beautiful packaging, and exquisite flavours.

Here are a couple of fun facts:

  • The delicious gummy? Apparently, Martha tried 20 different flavours before she settled for the final 6.
  • Each fruit on the package is custom hand-drawn in a watercolour style – no stock images for her!
  • Her tagline?  “Find Your Inner Martha”

What do you think of Martha’s latest venture? Will you give them a try or stick with the brand you are currently using? Please share your comments below.

FDA Disclosure
Medical Disclaimer

 

Leave a Comment

Are you 18 or older? You must be 18 to enter this website. Please verify age or click 'exit' to leave.

Enjoy this blog? Please spread the word :)